The necessity of integration of Ukraine in the global free market environment requires respective alterations in activity of all institutions of society, including reforming of an education system. In developed countries marketing and its tools, which one are known as 4Ð (a product, a price, a place and promotion), are widely used in activity of educational institutions.
The administrative board of an educational institution will receive knowledge and skills on application of tools of marketing (4Ð) with the purpose of obtaining competitive advantages, improvement of the quality of education, extension of the markets on realization of educational services, increase of the profit.
The present training is designed for the administrative board of high educational institutions, teachers.
|Introduction, trainer, materials of the course, participants:||9:00|
|Topic I:||Categories of marketing, product and its characteristics in an education system||9:45|
|Topic II:||Orientation of education on needs of the market, adapting of educational institutions to continuous changes of the external and internal marketing environment||10:00|
|Topic III:|| the system of 100 % employment||14:00|
|Completion of the day. Summing up||17:30|